I create things that get the world talking—sticky, shareable, and culturally charged.

With two decades of creative leadership across tech, entertainment, and brand marketing, I specialize in audience-driven storytelling, strategic partnerships, and culture-shaping campaigns.

At Illumination, I lead creative marketing for some of the world’s most beloved franchises—Super Mario Bros., Despicable Me, Minions, and Sing—bringing these worlds and characters to life in unexpected, memorable ways.

Previously, I led creative at Spotify, Amazon, VICE, and Universal Music Group, scaling teams, launching category-defining campaigns, and driving high-stakes creative strategy. I’ve worked with hundreds of artists—from Beyoncé and Billie Eilish to Blink-182—and partnered with brands like Lululemon, Twitch, TikTok, Volkswagen, and McDonald's to create moments that take up permanent residence in hearts and minds of human beings.