The Super Mario Bros. Movie
A Super Bowl spot introduced Mario and Luigi’s plumbing business. We built it into something real. A working website, a live phone number, and service vans people could actually call.
The film’s world showed up in the real one.
Amazon Music
To launch Call Me If You Get Lost, a phone number became the entry point. Fans called in and unlocked messages, content, and live show details.
You had to dial it to get it.
Illumination
The internet decided Nikola Jokić looked like Gru. We leaned into it. From a therapy-style spot to a playoff arrival in full Gru attire, the idea moved from meme to real-world moment.
A joke the internet made first, scaled properly.
Spotify
A fictional island from a music video became something fans could explore. Clues led people through the internet and into a live performance with Harry Styles.
A rollout that behaved like a place.
Spotify
For African Giant, a Brooklyn ATM dispensed Burna Boy’s custom currency. Each bill unlocked the album. The moment led to a live performance for the people who showed up.
An album launch with physical gravity.
Park MGM Las Vegas
Six films. Each exactly 8.2 seconds long. Directed by Michel Gondry, they captured the moment people fall in love and were released across billboards, theaters, and IMDb.
Short films, treated like cinema.
War Child
For BRITs Week, Slinkachu installed miniature figures across London playgrounds. Tiny scenes sat inside real environments, reframing everyday spaces through the lens of conflict.
Work that required you to look twice.
O2
O2 gave customers 48-hour early access to the biggest shows. The campaign focused on proximity. Fans closer, earlier, and in moments most people never get.
Access made visible.
The Super Mario Bros. Movie
A scene-stealing moment became a standalone release. “Peaches” moved beyond the film as a full track and live-action video starring Jack Black.
A character beat that didn’t stay contained.
lululemon
“This Is Yoga” expanded the practice through culture.
Artists, musicians, and athletes reinterpreted it across different disciplines and communities.
A broader definition, expressed through people.
