Spotify X Harry Styles

Spotify transported fifty super-fans to the surreal Isle of Eroda, the fictional world from Harry Styles’ “Adore You” music video.

With a sushi bar, puppet show, and Rosalía’s narration leading up to an intimate performance, the immersive experience blurred the line between fantasy and reality.

Park MGM X VICE

Attention spans may be shrinking, but love at first sight isn’t. To bring Park MGM’s promise of a more meaningful Las Vegas experience to life, we collaborated with Academy Award-winning director Michel Gondry to create six short films capturing the feeling of falling in love.

Each film lasts 8.2 seconds—the time studies suggest it takes to fall in love. We treated these films like cinematic releases, complete with billboards on Sunset Boulevard, theater screenings, and IMDb entries.

Amazon Prime X VICE

For the 2019 FYC campaign, Amazon Prime wanted to make sure Emmy voters couldn’t ignore the ’50s charm of The Marvelous Mrs. Maisel. Our answer? ‘Maisel Day’—a city-wide celebration that painted LA pink.

Amazon Prime took over 28 locations, rolling back prices to 1959. Iconic spots like Canter’s Deli served ‘Maisel’ Pastrami Sandwiches for 99 cents, while Drybar offered Mrs. Maisel-inspired looks for just $2. It wasn’t just a promo; it was a full-on, time-warped experience.”

Spotify X Taylor Swift

To mark her return to Spotify and set a new streaming record with Lover, Taylor Swift left handwritten love letters in real-life locations and dropped daily voice memos in an interactive countdown playlist.

20M playlist followers. 650M+ first-week streams.

Amazon X Tyler, The Creator

To earn credibility for Amazon’s playlist brand, Rotation, among the discerning hip-hop community, we partnered with Tyler, The Creator in the lead-up to his award-winning album Call Me If You Get Lost.

Three cities. Three intimate shows. The final performance was live-streamed on Twitch, pulling in over eight million hip hop enthusiasts and helping drive the album to number one on the Billboard charts,

lululeon X VICE

lululemon’s first global brand campaign, This Is Yoga, redefined yoga from an exclusive club to an inclusive wellness practice extending beyond the mat.

By applying yoga principles to cultural currents like grime, fine art, non-violence, surfing, and vogueing, the campaign liberated the brand and unified a clear purpose, exceeding all expectations for engagement and impact.

Fronted by P Money, Kerri Walsh, CJ Hendry, Jian Pablico, Maddie Pearson, and others.

Illumination X Nintendo

The origin story of Italian-American plumbers Mario and Luigi unfolds as they are transported to an alternate world, caught in a fierce battle between the Mushroom Kingdom, led by Princess Peach, and the menacing Koopas, commanded by Bowser.

Through immersive storytelling, strategic reveals, and dynamic cultural partnerships, we engaged fans at every level, inviting them to explore the vibrant Mushroom Kingdom across countless touchpoints.

The film grossed an astounding $1.36 billion worldwide, shattering multiple box-office records, including the biggest opening weekend for an animated film and the highest-grossing film based on a video game. It was the first film of its kind to surpass $1 billion at the box office.

Additionally, it became the second-highest-grossing film of 2023, the third-highest-grossing animated film ever, and the highest-grossing film produced by Illumination.

Illumination X Universal Pictures

The sequel to Minions (2015) unfolds the untold story of a twelve-year-old’s ambition to become the world’s greatest supervillain.

Leveraging subversive content, eye-popping visuals, and strategic cultural partnerships, we reignited Gen Z’s nostalgia for Minions leading up to the opening weekend, sparking the viral #gentleminions trend and a revival of event theater.

The film shattered expectations, earning over $107 million in its domestic opening weekend and setting a record for the highest-grossing debut on Fourth of July weekend.

With a global gross of over $940 million, Minions: The Rise of Gru became the highest-grossing animated film of 2022.

Uniting Amazon Music, Studios, Prime, Alexa, and Twitch, we orchestrated a groundbreaking music experience that transformed Amazon’s Prime Day into a major event. This ambitious three-part special showcased Grammy-winning artists Billie Eilish, H.E.R., and Kid Cudi in captivating narrative-driven performances.

With cameos from Seth Rogen, Taraji P. Henson, and NASA’s International Space Orchestra, the event shattered expectations, racking up over 200 million views from fans across 120 countries during its live broadcast on Prime Video, Twitch, and Amazon Music.

Universal Music Group X Justin Bieber

When Justin Bieber arrived in Australia on the morning What Do You Mean? hit #1 globally, Universal Music Group gifted him an island off Sydney Harbour and took 1,000 fans there by boat for a sunrise concert.

Spotify

With more than 8 million followers and 43 versions worldwide, New Music Friday is an influential resource for artists to reach new audiences and expand their fan bases in the streaming world. For fans, it’s a weekly destination for new music discovery.

O2 X Beyonce, Coldplay, Foo Fighters, Lady Gaga, Gorillaz

O2 offers customers exclusive access to tickets for thousands of concerts 48 hours before general release.

To activate this sought-after perk, we dramatized the elusive walk to the stage, featuring artists like Beyoncé, Coldplay, Florence + The Machine, Foo Fighters, Lady Gaga, and Gorillaz in custom spots.

With more than 22M tickets sold, O2 became the #1 telco in the UK and set a new benchmark for customer loyalty.